About Goodwing Outfitters
Bridging Continents, Building Brands
Goodwing Outfitters was founded by passionate trail runners with a desire to shake up the Canadian retail landscape. We saw a gap: incredible European brands with groundbreaking technology were unknown in Canada. Our mission is to seamlessly introduce your brand to a vibrant, hungry market, ensuring your story is told with the same passion you put into your products.
European Brands
Canadian Market
Why Choose Us
Why Goodwing Outfitters is Your Ideal Canadian Partner
We're more than importers – we're your strategic partners in building a thriving Canadian presence.
We're Trail Runners
Our team has firsthand experience with the rigors that gear goes through while on the trail. Whether it's a technical descent or a multi-day ultra, we want gear that will help get the job done.
- Real-world testing
- Performance validation
- Authentic feedback
Market-Specific Expertise
We provide deep insights into Canadian consumer behavior, regional trends, and the competitive landscape to position you for success.
- Consumer insights
- Regional analysis
- Competitive intelligence
Streamlined Logistics
We manage the complexities of importation, customs, warehousing, and fulfillment, making your Canadian market entry effortless.
- Import management
- Customs handling
- Fulfillment services
Authentic Brand Building
Through targeted marketing, PR, and community engagement, we amplify your brand's voice and build a loyal Canadian following.
- Brand strategy
- Community building
- PR & marketing
Meet Our Founder
Leadership That Understands the Trail
Built by trail runners, for trail runners. Our founder brings real-world experience from the trails to the boardroom.
Alex Wingert
Founder & CEO
With experience in ultra marathons, inventory and logistics, software solutions, and B2B sales, Alex Wingert is set to help propel your brand to new heights. Alex started this venture after consulting with various Canadian companies that specialize in importing products into Canada.
Realizing there is a lack of options when it comes to quality running apparel, he's now committed to filling this market gap in Canada with authentic, performance-driven partnerships.
Connect on LinkedInGet Started
Let's Grow Together
Ready to introduce your brand to Canada? Fill out the form below and let's start building your Canadian success story.
Start Your Partnership Journey
Tell us about your brand and we'll create a custom market entry strategy.
Get in Touch
We're here to answer your questions and help you understand how we can accelerate your brand's growth in the Canadian market.
Visit Us
Vancouver, BC
Canada's gateway to the outdoors